Features of WiseBuys

Get your marketing message online!

The Internet is an integral part of Life and most retailers now realise they need a web-based marketing strategy to complement their other advertising. The challenge is to keep the message consistent and to minimize the overall expenditure on advertising.

The WiseBuys service provides a cost effect method of converting your existing advertising artwork into a web-friendly format. With WiseBuys, you can:

• Move your existing catalogue artwork on to the Internet with no additional editing
• Extract greater value from your investment in producing promotional material
• Maximise the exposure of your advertising message

The WiseBuys system takes your existing marketing message online with no extra effort

A fully integrated service

The WiseBuys service delivers a brochure viewing experience that is completely integrated with your website: Your brochure appears within your website without requiring your customers to download any files or special software.

WiseBuys will also promote your products to a wider audience to maximize the impact of your campaign. For example, your brochure will be included on this website, as well as your own website.

WiseBuys is constantly developing new ways to promote your brochures by incorporating them into other websites.

WiseBuys maximizes the exposure of your marketing message

Delivering more than a PDF brochure

The WiseBuys system delivers much more than can be achieved than by simply adding an electronic version of your brochure to your website. With WiseBuys you get:

• Automatic activation and archiving – your brochure appears and disappears from your website on the designated days without you having to republish your website.
• Detailed feedback on customer interest in your brochure, including tracking of interactions with individual pages.
• Integration with a FindNearest store locator, enabling your customers to locate the most convenient store from within a brochure.
• Seamless integration with your own website, including integration with your own online e-commerce system if required.
• The benefits of online marketing, including access to customers that do not get or do not read home delivered brochures.
• Support for regional variations in brochures: WiseBuys can present different versions of the same brochure based on a customer’s location.

As Easy as 1-2-3!

WiseBuys makes it easy to get your promotional message online. The basic process is:

• Email the existing artwork to the FindNearest team (including activation and archive dates).
• The team at FindNearest converts your brochure into a web-friendly format, including creating thumbnail and full size images and assigning of brochures to physical stores.
• Your brochure automatically appears on your website (and on wisebuys.com.au) on the designated date.